Privacy Policy

Lowkey Lights by BaseenPlay · Effective 3 November 2026

This policy explains what information Lowkey Lights (the “game”) collects, why, who receives it, which device permissions the game asks for, and the choices you have. The game is published by BaseenPlay (“we”, “us”). If you have a question, write to help@baseenplay.com.

1. Who the game is for

The game is intended for players aged 13 and over. We do not knowingly collect personal information from children under 13. If you believe a child has provided information to us, email us and we will delete it.

2. Information collected

2.1 Collected automatically while you play

WhatWhyWho handles it
Advertising ID, device identifiers, IP address and the approximate location derived from it, ad requests and interactionsShow and measure ads, prevent fraud, and show personalised ads where you allow itGoogle AdMob
Install source (which store page or campaign led to the install)Measure which channels bring playersGoogle Play Install Referrer, read by the advertising and analytics SDKs
Gameplay events, for example runs started and ended, scores, zones reached, tutorial steps, themes unlocked or equipped, purchases, ad views, notification choices and settings changedUnderstand how the game is played and improve itByteBrew
Profile attributes linked to those events: high score, total runs, whether you have purchased or removed ads, number of themes unlocked, whether you joined the daily run, app versionGroup players for analysis and balance the gameByteBrew
Device model, operating system and version, language, country (from IP address), session length, network typeAnalytics and compatibilityByteBrew, Google AdMob
Crash reports, diagnostic information and an installation identifierFind and fix crashesFirebase Crashlytics (Google)

2.2 Account, progress and leaderboards

WhatWhyWho handles it
Google Play Games sign-in (Android). The game asks Google for a one-time server authorisation code and exchanges it with Unity. Unity receives an identifier for your Google Play Games player, not your email address or password.Create your player account so progress follows youGoogle Play Games Services, Unity Authentication
Apple Game Center sign-in (iPhone and iPad)Same purpose on Apple devicesApple, Unity Authentication
Player name: the display name from your Google Play Games or Game Center profile, or a name you enter in the game if that is not availableShow you on leaderboardsUnity Authentication, Unity Leaderboards
Saved game data: progress, statistics, settings, purchases and unlocks, daily run stateSave and restore your game on this and other devicesUnity Cloud Save
Scores and leaderboard entries, including daily and all-time boardsShow rankings. Your player name and score are visible to other players.Unity Leaderboards
Purchase confirmations (product, time, order ID)Deliver what you bought and restore it on a new deviceGoogle Play Billing, Apple App Store. We never receive your card or bank details.

2.3 Stored only on your device

Settings, tutorial progress, a local copy of your save, cached ad and consent state, and a temporary image created when you share a score (see section 6).

2.4 What we do not collect

We do not ask for your name, email address, phone number, contacts, calendar, photos, files, microphone, camera, SMS or call history, or precise location. We do not read your clipboard.

3. Device permissions

The tables below list every permission the game declares. Most are “normal” permissions that Android grants when you install the app. Only notifications (on Android 13 and later) and, on iPhone, tracking and notifications show you a prompt.

3.1 Android

PermissionWhat the game uses it forDoes it ask you?
Full network access
INTERNET
Cloud save, leaderboards, sign-in, ads, analytics, purchasesNo, granted at install
View network connections
ACCESS_NETWORK_STATE
Detect whether you are online, and show a message if you are notNo, granted at install
Google Play billing
com.android.vending.BILLING
Buy in-app products and restore themNo. Each purchase asks you to confirm in Google Play.
Advertising ID
com.google.android.gms.permission.AD_ID
Lets the ad SDK read your advertising ID for ads and analytics. You can reset it or delete it in Android settings.No, granted at install
Ad services: ad ID, attribution and topics
ACCESS_ADSERVICES_AD_ID, ACCESS_ADSERVICES_ATTRIBUTION, ACCESS_ADSERVICES_TOPICS
Android Privacy Sandbox features that the ad SDK can use to measure ads and show interest-based ads. Controlled in Android settings under Privacy, then Ads.No, granted at install
Play install referrer
BIND_GET_INSTALL_REFERRER_SERVICE
Lets SDKs read which Play Store page or campaign led to your installNo, granted at install
Show notifications
POST_NOTIFICATIONS
Reminders, see section 5Yes, on Android 13 and later the game asks. You can say no and still play.
Vibrate
VIBRATE
Haptic feedback on taps, mistakes and combosNo, granted at install
Keep device awake
WAKE_LOCK
Lets the ad, analytics and Google services libraries finish background workNo, granted at install
Run foreground service
FOREGROUND_SERVICE
Declared by Google and Unity libraries. The game does not run a visible long-running service.No, granted at install
Cloud messaging receive
com.google.android.c2dm.permission.RECEIVE
Declared by Google services libraries. We do not send push notifications from a server.No, granted at install
App-internal receiver permission
com.baseenplay.turnthelightsoff.DYNAMIC_RECEIVER_NOT_EXPORTED_PERMISSION
Added by Android libraries so the app’s own broadcasts stay private to the appNo

The game also checks whether Google Play services and the Play Store are installed on your device, so that sign-in, billing and web links open correctly.

3.2 iPhone and iPad

PermissionWhat the game uses it forDoes it ask you?
Tracking (App Tracking Transparency)Lets the game and its ad and analytics partners use your advertising identifier to show more relevant ads. If you decline, ads are not personalised with that identifier.Yes
NotificationsReminders, see section 5Yes
Game CenterSign in and leaderboardsUses the Game Center account already on your device

4. Ads and consent

The game shows ads through Google AdMob: rewarded ads you choose to watch, interstitial ads between runs, and ads when you open the app. In regions where the law requires it, a Google consent form appears the first time you open the game. If you do not consent, personalised ads and some ad measurement are switched off, and ads may be limited or not shown.

You can reset your advertising ID or opt out of personalised ads in your device settings (Android: Settings, Google, Ads; iPhone: Settings, Privacy and Security, Tracking). You can remove ads by buying the packs in the game that include ad removal.

5. Notifications

The game schedules notifications on your device. They are reminders that your attempts have reset and that the daily leaderboards have refreshed. They are created on your device from a fixed schedule, and no personal data is sent to create them. They are cancelled each time you open the game. You can switch them off in the system settings for the game at any time.

6. Sharing a score

When you tap Share on the game over screen, the game creates an image of your result and a short message and passes them to the system share sheet. Nothing is sent anywhere until you choose an app and send it, and then the image and message are handled by that app under its own policy. The image is kept only in the game’s temporary cache on your device. The game does not access your photo library.

7. How we use information

  • To run the game and its online features, including sign-in, saves, leaderboards and the daily run.
  • To deliver and restore purchases.
  • To measure and improve gameplay, performance and stability.
  • To show ads and measure how they perform.
  • To prevent fraud and abuse and to meet legal obligations.

8. Who receives information

Information goes only to the service providers named above, which process it for the purposes described and under their own privacy policies:

Your player name and scores are visible to other players on leaderboards. We may disclose information if the law requires it or to protect the rights and safety of players and the game. If our business is sold or reorganised, information may transfer to the new owner under this policy.

We do not sell your personal information for money. In some US states, allowing an ad partner to receive your advertising ID so it can show personalised ads is called “sharing”. You can stop it with the consent form or your device ad settings, as described in section 4.

9. Retention

Analytics and diagnostic data is kept for up to 90 days. Saved progress, player name and leaderboard entries are kept until you ask us to delete them or the game is retired. Purchase records may be kept longer where the law requires it.

10. Your choices and rights

  • Say no to notifications, or turn them off in system settings.
  • Change your ad consent through the consent form or your device ad settings, or reset your advertising ID.
  • Sign-in uses the Google Play Games or Game Center account on your device, and the game needs it to run. If you want to stop, you can remove the game from your Google Play Games or Game Center profile and ask us to delete your data.
  • Delete your data: email help@baseenplay.com from any address, with your player name or Google Play Games / Game Center name. We delete the data we control within 90 days and confirm by email. Uninstalling the game removes the data stored on your device, but not your cloud save or leaderboard entries.

Depending on where you live, you may also have the right to access, correct, port, restrict or object to our use of your data, to withdraw consent, and to complain to your local data protection authority. Residents of California and some other US states have the right to know, delete and correct, and to opt out of sharing for advertising. We do not discriminate against players who use these rights. Email us to use any of them.

For players in the European Economic Area and the United Kingdom: we rely on your consent for personalised ads and ad measurement, on our legitimate interest in running and improving the game for analytics and security, and on the need to perform our contract with you for saves, leaderboards and purchases.

11. Security and international transfers

Data is sent over encrypted connections. No method of storage or transmission is perfectly secure. Our providers may process data in countries other than your own, using safeguards required by law.

12. Changes

If we change this policy, we will post the new version at this address and update the date at the top. If a change affects what we collect or which permissions the game uses, we will also tell you in the game.

13. Contact

BaseenPlay
Email: help@baseenplay.com